Books for Sale (Publishing Pathways) by Giles Mandelbrote, Michael Harris, Robin Myers
Books for Sale (Publishing Pathways) by Giles Mandelbrote, Michael Harris, Robin Myers PDF, ePub eBook D0wnl0ad
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first.From reader reviews:
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